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Video16:23–17:24

Why algorithms are boosting raw, authentic 'yapping' over polished AI content

By Greg Isenberg

Algorithms are prioritising authentic talking-to-camera video right now for a clear reason: AI slop is flooding timelines and people are sick of it. Nothing is rawer than authenticity — someone saying, 'My name is Greg Isenberg and I struggled with XYZ until I found these five interesting products, or met this person who helped me, let me tell you about it.' That personal, unpolished format is exactly what platforms are surfacing. Learning to yap — to be fast, opinionated, useful, and a little entertaining — is simply a great skill to have.

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