Which niches work for a local market intelligence business? The filter is simple.

The med spa example generalizes broadly. For roofing, you'd track storm events, permit data, insurance signals, local reviews, competitor offers, and ad angles. For real estate investing, you'd track zoning changes, permits, ownership records, rent comps, tax delinquencies, and insurance shifts. For e-commerce, you'd track competitor SKUs, pricing changes, review complaints, influencer rates, UGC hooks, Shopify apps, and shipping promises. For law firms, you'd track local competitors, practice area positioning, ad copy, reviews, and intake. The filter is simple: the data should be valuable, repeatable, changing, fragmented, and annoying. Valuable means better decisions make or save money. Repeatable means the customer needs it again and again. Changing means freshness matters. Fragmented means one person can't easily collect it. Annoying means there's margin in solving it.