Greg IsenbergLearnAsk
Video28:35–29:32

Turn expert content archives into outcome-based agent tools

By Greg Isenberg

The biggest mistake Greg Isenberg sees in this category is products built around 'chat with an expert' — that's too broad. The specific, outcome-based use case is far more interesting. It's not 'chat with a sales creator'; it's 'rewrite the cold email using the sales system.' If you can turn expert archives into job-specific agent tools, that's where the real value is. A real estate example: you paste a deal, the agent checks the assumptions, identifies the risks, compares it to the expert's criteria, and tells you whether to ask the broker. That's genuinely useful. The creator already has distribution and trust baked in, so you don't have to worry about marketing or customer acquisition. And because the creator can't personally consult with everyone, this model democratizes access at a price point like $19–$50 a month — or bundled into a paid community, used as a lead magnet for consulting, or licensed to agencies and software companies.

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