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Video31:48–32:15

There is a roughly 24-month window to wedge local AI-native software into legacy verticals

By Greg Isenberg

Greg Isenberg argues that industries like home health documentation, field restoration reporting, and professional services outbound review are still running on antiquated software — in some cases tools from the early 2000s. That creates a narrow but real window, which he estimates at around 24 months, to build local AI-native products and establish a foothold before larger players catch up or the market consolidates. The strategy across all of these ideas is the same: find a specific, painful workflow, build a tight wedge product around it, and expand from there once you have traction.

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