Greg IsenbergLearnAsk
Video8:51–9:09

The single most important question for building on the agent internet

By Greg Isenberg

When you're scanning this landscape for business ideas, there is one question that cuts through everything: What resource does an agent need badly enough, often enough, and reliably enough to pay for? That's the filter. Not 'what can I build?' or 'what's technically interesting?' — but what is so consistently in demand from agents that someone would wire up a payment rail to get it. If you can identify a resource that meets all three criteria — high need, high frequency, high reliability requirement — you've found the seed of a real business in the agent-native internet.

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