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The next decade rewards people who move atoms, not just pixels

By Greg Isenberg

Software has been an incredible business over the last 20 years — SaaS, mobile consumer apps, enterprise apps. But the trend is shifting toward hardware. The internet rewarded people who moved pixels for the last decade. The next decade will also reward people who can move atoms. Robotics used to be a PhD-thesis kind of thing: expensive parts, custom hardware, strange tools, long timelines. You had to go to school and get a doctorate in robotics to build something. But today the world is entirely different.

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