The marketing engineer: the most valuable tech role of the next 18–24 months
Greg Isenberg argues that the single most valuable person in tech over the next 18 to 24 months will be what he calls a marketing engineer — also known as a forward-deployed marketer or an AI growth operator. The name will probably change, but the job won't. It's the person who can do the work of an entire marketing team using AI agents. Because every company wants more leads, faster experiments, sharper positioning, and marketing that gets smarter every week with a smaller team, whoever can walk in and build that system with AI agents is going to get to name their price. Greg believes this becomes a $250k, $500k, or even a million-dollar job.
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