The 'agent-ready business' opportunity: go vertical, not horizontal

There's a whole category emerging around helping businesses become easy for AI agents to understand, trust, compare, and recommend. You're already seeing venture-backed companies building horizontal products in this space — but the real opportunity is to go extremely vertical. B2B SaaS as a category is too broad; you want to pick a specific niche and go deep. This is a wonderful business because it generates cash flow on day one, can productize over time, and could eventually be acquired. Businesses are feeling this pain right now — they don't know how to make their products legible to procurement agents, shopping agents, or AI-driven discovery systems. The framing differs by market: for e-commerce it's 'make your product catalog easy for shopping agents to compare and buy'; for B2B SaaS it's 'make your product easy for procurement agents to evaluate'; for publishers it's 'make your archive easy for AI systems to understand and license.' Because demand already exists, you don't need to educate the market — you just solve the problem.