Startup idea: 'Agent readiness' is the new SEO for businesses
The real business opportunity isn't vague 'AI SEO' — it's helping companies become easy for agents to understand, trust, compare, and recommend. When a buyer asks their AI assistant to find the best payroll provider for a 15-person company in California, the agent needs to quickly answer: Who is this product for? What does it cost? What does it replace? What integrations does it support? What are the risks? What do customers say? How does it compare to alternatives? Most company websites actively make this harder than it needs to be — they hide pricing, bury docs, publish stale comparison pages, lock key information inside PDFs, and fill their copy with foggy marketing-speak like 'unlocking operational excellence.' Agent readiness is the startup idea of making those websites agent-readable so they actually show up and win when AI systems are doing the evaluating.
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