Organic content gold is already trapped inside your company's data
Most organizations are sitting on a goldmine of content buried in their Slack channels, Gong call transcripts, Notion docs, and codebases. Alex Lieberman has talked about this — sourcing context from wherever it already lives inside the company rather than manufacturing ideas from scratch. You can use an agent to query those data sources directly: pull the sales channel, query Gong transcripts, and extract the insights hiding there. A lot of the time you find really powerful content trapped inside — for example, the exact reason a potential customer didn't buy a product can become an extraordinary piece of content. The ideas are already there; the system just surfaces them.
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