Older adults are an underserved ICP that younger founders consistently overlook
Greg Isenberg has spoken repeatedly on both the Startup Ideas podcast and his own show about older adults as a massively underserved customer segment. Younger founders tend to build for people like themselves, which means this large and growing demographic — one with real purchasing power and real needs — gets left behind. Any product or service that makes older adults' lives happier and healthier represents a genuine opportunity, precisely because so few people are actively creating for them.
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