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Video17:50–18:42

Older adults are an underserved ICP most younger founders ignore

By Greg Isenberg

Older adults represent a massive, largely untapped customer segment that younger founders simply aren't building for. There's real demand for high-quality products and services that make their lives happier and healthier — the kind that generate exceptional NPS scores. On the service side, care and caregiving agencies represent serious opportunity too. These are hard businesses to run, but they're great businesses, and you're doing something genuinely good by caring for people at the same time.

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