Greg IsenbergLearnAsk
Video19:31–21:11

Marketplaces and social networks are underbuilt right now — and that's an opportunity

By Greg Isenberg

Back in 2013–2015, everyone in Silicon Valley was building marketplaces — Uber matching drivers and riders, Thumbtack connecting people to handymen, Instagram and TikTok as social networks. That energy faded, but the opportunity didn't. Marketplaces are genuinely hard because liquidity — having both supply and demand at the same time — is more art than science. But if you can crack it, you truly have a moat. Mark Lou proved this recently with trustmr.com, a marketplace for buying and selling startups. Looking ahead, personal agents are going to want to access marketplaces and social networks, and the data generated by both is incredibly valuable. These are real assets worth owning.

Go deeper with Greg Isenberg

Ask anything about this, and Greg Isenberg answers from everything they've shared.