Greg Isenberg's thesis: only 13 business types worth building in the agentic era
Greg Isenberg argues that in a world where AI agents create abundance, there are only 13 types of businesses truly worth building. He's not predicting a permanent underclass for those who don't act, but he does believe that owning these specific categories of assets will put people in a meaningfully better position as the world changes — and it is changing fast.
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Small businesses are deploying AI agents faster than 50,000-person companies ever could
In Hyper Agent's early adoption base, small shops have become surprisingly sophisticated very quickly and are running their operations in genuinely game-changing ways. The reason is simple: a 50,000-person company can't pivot on a dime — th
Hyper Agent targets both power users and casual users with the same product
The design philosophy behind Hyper Agent is to serve the full range of users — from power users who want granular control over how the agent is set up, so they can squeeze out maximum bleeding-edge performance, all the way to people who jus
Choosing an agent platform means choosing an ecosystem — pick deliberately
Greg Isenberg frames platform selection as an investment decision: when you pick a platform — whether it's OpenClaw, Hyper Agent, Codex, or something else — you are investing in an ecosystem. That framing matters because the switching costs