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Creative AI models have finally matured enough to build a real company around them

By Greg Isenberg

We have reached a moment where creative AI — models like Claude, Google's offerings, and orchestration layers like Astra — is genuinely capable of handling the complex back-and-forth between client request and final delivery. The models have become specialized enough to do serious creative work, and APIs make them programmable inside a business system. That combination — specialized creative models plus orchestration agents — is what allows a small team to run what used to require a large agency. The infrastructure is finally there; the opportunity is to build the service layer on top of it.

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