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Video15:01–15:21

Crawl, walk, run: evolving a niche data product from spreadsheet to API

By Greg Isenberg

You start with a spreadsheet, then it becomes a report, then a dashboard, then an API, then maybe an MCP tool, and eventually agents can pay per lookup or per report when the rails are ready. This is essentially a crawl, walk, run strategy. The product evolves as your data infrastructure and customer base mature, so you don't need to build everything at once — you just need to start collecting and packaging the data that already has buyers.

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