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'Clean fuel for agents': the core mental model for startup idea one

By Greg Isenberg

The first startup idea can be summarized in one phrase: take one niche's messy internet and turn it into clean fuel for agents. The internet for any given niche is full of fragmented, changing, hard-to-collect data — reviews, pricing pages, job posts, ad libraries, social posts. Whoever aggregates and structures that data cleanly creates enormous value, both for human operators and for the AI agents that will increasingly make or support decisions in that niche. One idea, many possible niches, depending on where you have some unfair advantage.

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