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B2B influencers are still an under-tapped trust-building channel

By Greg Isenberg

Influencers still have a ton of sway, and the rise of the B2B influencer is one of the more underappreciated trends in business. Building B2B trust is a massive bottleneck, and finding creators who can help you there is a meaningful lever. As more people create business content, the channel is growing — but it is still far from saturated, which means there's a real arbitrage for brands and creators who move early.

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