AI agents break the old web bargain by skipping the site visit entirely
AI agents and AI systems can now read your page, pull the useful answer, and give that answer directly to the user — who may never visit your website at all. The content still created value, but the website loses the visit. And if the website loses the visit, it loses the ad impression, the email capture, the affiliate click — all of it. That's why a lot of publishers are upset. But the publisher conversation is only the first inning of a much bigger shift.
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