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Video22:43–23:07

Agent readiness looks different by vertical — four concrete framings

By Greg Isenberg

The core idea of agent readiness applies across industries but the pitch changes depending on who you're selling to. For local businesses, it becomes: let AI assistants book appointments with you. For e-commerce, it becomes: make your product catalog easy for shopping agents to compare and buy. For B2B SaaS, it becomes: make your product easy for procurement agents to evaluate. For publishers, it becomes: make your archive easy for AI systems to understand and license. Picking one of these verticals and going deep — rather than selling a generic 'AI SEO' service — is what creates the pattern recognition that eventually turns a services business into a scalable software product.

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