A single new idea you ship to someone can change how they make money and live
Greg Isenberg argues that people dramatically undervalue what it means to hand someone a genuinely new idea. When a concept lands — something the other person had never thought about before — they carry that association with you for a long time. And within a business context, that new frame of thinking can directly affect their day-to-day: they make more money, become more productive, feed their family, earn a promotion. The downstream impact of one well-placed insight is enormous, which is why creating real value rather than recycled content is worth the effort.
Go deeper with Greg Isenberg
Ask anything about this, and Greg Isenberg answers from everything they've shared.
More to learn
See everything in Learn
Setting up a recurring daily content ideas email with an AI agent
You can turn any thread or task in Hyper Agent into a recurring scheduled job simply by telling it in the thread: 'Can you turn this into a recurring daily email at 8 a.m.?' The agent will save the thread as an agent with a run schedule — e
How to use feedback to immediately improve AI content output
When you get feedback on an AI-generated output — say a tweet that sounds too formal — you have several options right away. You can update the underlying skill based on that feedback, have the agent immediately regenerate a new draft that s
MembersStiff AI-generated content can be fixed in real time through skill feedback loops
When reviewing AI-generated tweet drafts, Greg Isenberg noted a common quality problem: the output felt too formal and stiff rather than sounding friend-to-friend, which is the tone that tends to perform well on social media. The fix isn't