A marketing agent is just software with a thinking loop, not magic AI
When you hear the word 'agent,' really just think software with potentially a thinking loop. The confusion comes from people trying to 'put God in a box and give it access to a Facebook ads account' — and that approach doesn't work. The right way is to ask: what was the human actually doing? A top media buyer was running a very specific process: researching ad creative angles, making new ad creative, testing it, pruning losers, and promoting winners. So the goal becomes building a piece of software that does that exact same thing, step by step. It's a live data stream, some logic, and maybe an LLM reasoning step — not a general-purpose AI oracle.
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