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Video10:04–10:45

Skip the professional photographer for Instagram, use an iPhone instead

By Fabrizio Rausa

Fabrizio Rausa is clear: do not hire a professional photographer for your Instagram. Professional headshots make sense for a LinkedIn profile where your face needs to be front and centre, but for lifestyle Instagram content they signal that the moment was staged. iPhone photos are preferable because almost everyone has one and the format feels natural and inclusive. The goal is to make the viewer feel like they are part of the moment, not like they are looking at a curated shoot. Authenticity of format supports authenticity of content.

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