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Video6:04–6:33

Online, 'how the room treats you' translates to social proof and clout

By Fabrizio Rausa

In a physical room, status shows up as attention. Online, the equivalent is clout: followers, and importantly, which kinds of people follow you. If notable or influential people follow you, that signals to others that you are worth paying attention to. This is how social proof functions in online dating. You don't need millions of followers, but the perception that interesting people are interested in you carries real weight.

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