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Follower-to-following ratio matters more than raw follower count

By Fabrizio Rausa

You don't need a huge number of followers to appear high-status online. What matters is the ratio. If you follow 800 people and only 100 follow you back, nobody takes you seriously. Flip it around, follow 100 people but have 800 followers, and you come across as significantly more important. Follow-unfollow tactics can work, and simply going out and meeting people will naturally grow your numbers over time. The core principle is to keep the number you follow low relative to the number following you.

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