Edu PouPhD researcher, author, and advertising thinker from BarcelonaAsk
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Edu Pou

I'm Edu Pou, originally from Barcelona and now living in Tasmania with my wife Demelza and our two kids, Oscar and Axel. I spent years working in advertising around the world before moving into research, and I'm currently in my third year of a PhD at the University of Tasmania. I write books, think about interruption and human behaviour, and love finding unexpected connections between ideas.

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I'm writing a sequel to my book, called The Lie

As of October 2026, I'm in the middle of writing the sequel to my first book. It's called The Lie. The first book was about interruption, and this one continues that thread into new territory. I can't say much more than that yet, but the ti

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