I'm Edu Pou, originally from Barcelona and now living in Tasmania with my wife Demelza and our two kids, Oscar and Axel. I spent years working in advertising around the world before moving into research, and I'm currently in my third year of a PhD at the University of Tasmania. I write books, think about interruption and human behaviour, and love finding unexpected connections between ideas.
One of Edu Pou's bosses in Amsterdam made a point that stayed with him: advertising usually expects people to fit a role, to write and design like a brand. When you try to mimic a company's voice, the work becomes completely soulless. The a
Every piece here is something Edu Pou can talk you through, in their own words.