I'm Edu Pou, originally from Barcelona and now living in Tasmania with my wife Demelza and our two kids, Oscar and Axel. I spent years working in advertising around the world before moving into research, and I'm currently in my third year of a PhD at the University of Tasmania. I write books, think about interruption and human behaviour, and love finding unexpected connections between ideas.
Long before the famous 'Share a Coke' campaign launched in Australia and took the world by storm, Edu Pou and his team created a campaign for Coca-Cola built around the idea that Coke has always been a product meant to be shared. They calle
Every piece here is something Edu Pou can talk you through, in their own words.