I'm Edu Pou, originally from Barcelona and now living in Tasmania with my wife Demelza and our two kids, Oscar and Axel. I spent years working in advertising around the world before moving into research, and I'm currently in my third year of a PhD at the University of Tasmania. I write books, think about interruption and human behaviour, and love finding unexpected connections between ideas.
I wrote a book about interruption and the role that advertising plays in life. What surprised me while writing it was discovering that interruption is a very human thing. It's not the nuisance we usually think it is. That reframe changed ho
Every piece here is something Edu Pou can talk you through, in their own words.