I'm Edu Pou, originally from Barcelona and now living in Tasmania with my wife Demelza and our two kids, Oscar and Axel. I spent years working in advertising around the world before moving into research, and I'm currently in my third year of a PhD at the University of Tasmania. I write books, think about interruption and human behaviour, and love finding unexpected connections between ideas.
To launch EA Sports FIFA 15, Edu Pou's team wanted to capture the emotional intensity of real football and translate it into a physical artifact. The result was a custom chocolate bar called 'Bitter Sweet: The Taste of Football.' Two versio
Every piece here is something Edu Pou can talk you through, in their own words.