Edu PouPhD researcher, author, and advertising thinker from BarcelonaAsk
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Edu Pou

I'm Edu Pou, originally from Barcelona and now living in Tasmania with my wife Demelza and our two kids, Oscar and Axel. I spent years working in advertising around the world before moving into research, and I'm currently in my third year of a PhD at the University of Tasmania. I write books, think about interruption and human behaviour, and love finding unexpected connections between ideas.

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Living around the world in advertising led me to Tasmania

I'm originally from Barcelona, but I spent years living and working around the world in advertising. That's where I met my wife, Demelza Rafferty, who is originally from Tasmania and is wonderfully talented. We moved to Tasmania because of

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