I'm Edu Pou, originally from Barcelona and now living in Tasmania with my wife Demelza and our two kids, Oscar and Axel. I spent years working in advertising around the world before moving into research, and I'm currently in my third year of a PhD at the University of Tasmania. I write books, think about interruption and human behaviour, and love finding unexpected connections between ideas.
When Domino's came to Edu Pou's agency looking for advertising, the standard response would have been to develop campaign concepts and compete on creative execution. Instead, Edu Pou chose to reframe what the agency was offering entirely, p
Every piece here is something Edu Pou can talk you through, in their own words.