I'm Edu Pou, originally from Barcelona and now living in Tasmania with my wife Demelza and our two kids, Oscar and Axel. I spent years working in advertising around the world before moving into research, and I'm currently in my third year of a PhD at the University of Tasmania. I write books, think about interruption and human behaviour, and love finding unexpected connections between ideas.
Edu Pou is honest about advertising's bad press: it tries to sell you things, it interrupts what you're doing, and it gets everywhere. That reputation is deserved. But he puts it in perspective by noting that 95 percent of virtually any dis
Every piece here is something Edu Pou can talk you through, in their own words.