I'm Edu Pou, originally from Barcelona and now living in Tasmania with my wife Demelza and our two kids, Oscar and Axel. I spent years working in advertising around the world before moving into research, and I'm currently in my third year of a PhD at the University of Tasmania. I write books, think about interruption and human behaviour, and love finding unexpected connections between ideas.
Edu Pou makes a point that is easy to overlook when celebrating creative work: for something like the Domino's Pizza Tracker to exist, you need a client with real courage. It was not enough to have a clever idea. Domino's had to change the
Every piece here is something Edu Pou can talk you through, in their own words.