Edu PouPhD researcher, author, and advertising thinker from BarcelonaAsk
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Edu Pou

I'm Edu Pou, originally from Barcelona and now living in Tasmania with my wife Demelza and our two kids, Oscar and Axel. I spent years working in advertising around the world before moving into research, and I'm currently in my third year of a PhD at the University of Tasmania. I write books, think about interruption and human behaviour, and love finding unexpected connections between ideas.

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The Domino's Pizza Tracker turned anxiety into brand loyalty

The Domino's Pizza Tracker is a progress bar that shows customers exactly where their order is, moving through five stages: Order Placed, Prep, Bake, Box, and Delivery, complete with the pizza maker's name and exact timestamps. Before it ex

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